In addition to this 2x2 matrix method, SWOT analysis is also a widely recognised method for gathering, structuring, presenting and reviewing extensive planning data within a larger business or project planning process. Note that SWOT analysis is often interpreted and used as a SWOT Analysis 2x2 Matrix, especially in business and marketing planning. You can also use SWOT analysis exercises for team building games.
Use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports. SWOT analysis also works well in brainstorming meetings. The SWOT analysis headings provide a good framework for reviewing strategy, position and direction of a company or business proposition, or any other idea.Ĭompleting a SWOT analysis is very simple, and is a good subject for workshop sessions. Information about the origins and inventors of SWOT analysis is below. SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats.
The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organisations.
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